Carerra Street is the most famous shopping street in the town. Here you can find shops selling clothes, footwear, food, medicine, office supplies, souvenirs, leather ware, and filigree jewellery as well as other kinds of jewellery. Larger grocery stores, as well as well-known retail chains such as Lidl, Plodine, Konzum and Valalta discount are located outside the town center.

Lungomare Plaza near the Grand Park Hotel Rovinj is a shopping promenade with an exclusive offer of fashion, art, furniture, niche perfumery, jewellery, accessories, magazines and gadgets by famous international and Croatian cult brands.