Presentation of the Strategic Tourism Development Plan for the City of Rovinj-Rovigno for the period from 2022 to 2030

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28.11.2022

On Thursday, 24 November 2022, Dom kulture hosted a session of the Assembly of the Rovinj-Rovigno Tourist Board, where the Strategic Tourism Development Plan for the City of Rovinj-Rovigno for the period from 2022 to 2030, prepared by the company Horwath & Horwath Consulting from Zagreb was adopted.

The strategic plan is the result of interactive reflection and adopted guidelines for the further development of tourism in our destination, the creation of which involved representatives of tourism industry stakeholders and the public sector.

Consultants Siniša Topalović and Matko Marohnić presented the members of the Assembly with a strategic document and its contents: analysis of the current situation, key principles and strategic framework of development, development initiatives and measures, the impact of tourism development on the economy, and a proposal for a strategic and operational marketing plan.

According to the document, the development principles of the City of Rovinj-Rovigno until 2030 will be based on limiting quantitative growth, proactive management, integration of sustainable development policies, advances in destination marketing and management system, and the extension of the tourist season.

A vision of tourism in 2030 is for Rovinj to become the leader of Croatian tourism in the segment of offering tourist products and experiences to sophisticated guests with higher spending budgets, and the development of the destination is based on the principles of sustainable business practice and responsible destination management with the aim of efficiently meeting the needs of tourists and improving the quality of life of residents.

The document of the Strategic Tourism Development Plan for the City of Rovinj-Rovigno for the period from 2022 to 2030 can be downloaded at the following link https://www.rovinj-tourism.com/hr/o-nama/o-nama-dokumenti and on the website of the City of Rovinj-Rovigno.