The grand ceremony for the annual awards of the Tourist Board of Istria for the year 2023 took place in Pula on December 18, 2023, at the Grand Hotel Brioni Pula - A Radisson Collection Hotel. The Golden Goat - Capra d'oro is an annual award presented by the Tourist Board of the Istrian County since 1994 for outstanding contributions in the field of marketing activities in Istrian tourism, particularly in the improvement of products and the promotion of tourism activities, products, and projects within the Istrian County.
The award for the best project in the category of visual communications was won by the Promotional video "Playful Memories (Your Perfect Playground)," nominated by the destinations of Rovinj, Vrsar, Bale, Svetvinčenat, and Kanfanar, with the support of the hotel company Maistra. The aim was to push the boundaries of outdoor offerings and systematically and qualitatively develop outdoor products for recreational enthusiasts, families, elite athletes and clubs, as well as all adventure lovers.
The inspirational film showcases the diversity of outdoor activities in the beautiful surroundings of Istria. Following four different groups of people, the film explores the worlds of rock climbing, kayaking, trail running, and Nordic walking. The goal of the film is to inspire and attract a passionate audience to outdoor sports, encouraging them to explore the natural beauty, historical sites, and diverse adventures in the destinations of Rovinj, Vrsar, Bale, Svetvinčenat, and Kanfanar. The slogan "Your Perfect Playground" invites viewers to join the community of nature enthusiasts and experience the magic of Istria through outdoor activities.
The awards were received by Bernard Musulin, project manager at Maistra and representative of the cluster of tourist boards Rovinj-Rovigno, Kanfanar, Bale-Valle, Svetvinčenat, and Vrsar, as well as Sanel Isanović, creative director of Level52.
Other nominees in the above mentioned category were:
- Svijet okusa središnje Istre (The World of Flavours in Central Istria) - a gourmet brochure of Central Istria that tells stories about traditional dishes and delicacies from the Central Istria region, consolidating a list of catering establishments, family farms and gastronomic events in one place
- Grožnjan-Grisignana: Svaki trenutak je umjetnost (Every Moment is Art) - Ogni istante è arte – a slogan and visual identity have been crafted, along with new promotional materials: a brochure featuring an illustrated map, a video spot, a series of destination photographs, and more, tailored for contemporary marketing channels
- Vodnjanske štorijice (Vodnjan Stories) - Storielle dignanesi – a unique cultural and tourist project that transforms the rich heritage, legends, and stories of Vodnjan into an impressive, multilingual comic book experience
- Iz srca Istre (From the Heart of Istria) - a promotional video of Histris that permanently archives the Istrian gastronomic scene, tradition, and experience, inviting viewers to a new encounter with the flavors of the past.
The award for the best tourist product was bestowed upon the new wine cellar of the Tomaz family, while the accolade for the best event in 2023 went to the 30th Concours Mondial de Bruxelles - Istria 2023.
The president of the Tourist Board of the Istrian County, prefect Boris Miletić, presented the awards to the laureates.
The nominations were evaluated by a commission composed of Boris Miletić, President of the Tourist Board of the Istrian County; Barbara Ban, journalist from Jutarnji list; Sara Prenc, Studio Tumpić/Prenc; Milan Pavlović, journalist from Glas Istre; Boris Žgomba, member of the Tourist Council of the Tourist Board of the Istrian County; and Denis Ivošević, director of the Office of the Tourist Board of Istria.